How it began

Monique’s Story

I am Monique Hughes, founder of EV Cosmetics Which is short for Eula`s Virtue . It is a line that focuses on women of color. Eula’s Virtue is named after my late grandmother Eula Lee Bond. In my eyes, she was a virtuous women and in honor of her I have chosen to name my cosmetic line after her. This idea came from a need I had that wasn’t being fulfilled when I wasn’t able to find a foundation to match my complexion. About 4 years ago the idea to start my own makeup line came to life but nothing came to pass until December of 2015. My goal is to make the ordinary …. extraordinary


effective natural ingredients, time-honored rituals, and modern science offers a sensorial experience with undeniable results that is completely unique to Fresh.

Shop now